Dynamic localization of host-read ads on Audacy’s network delivers 6x efficiencies

Frequency and Audacy partnered to run localized host-read ads for one of the largest online sports betting platforms
Up to 21 local disclaimers were appended across 20+ shows, delivering ads to users based on location
Ad trafficking time was reduced from 1hr to 10min per flight using creative management tools

Learn more

faster host-read ad trafficking for sports betting brand

OVERVIEW

20⁺

shows supported

with host-read ads

21⁺

local disclaimers

appended to ads

10^min

time spent per flight setup

(previously 1hr per campaign)

CLIENT

As one of the largest sports betting companies in the US, the brand offers sportsbooks, daily fantasy sports, horse racing, and an online casino.

Operating sportsbooks in multiple states requires the brand to run localized disclaimers that meet the gambling regulations of each state. The client needed a solution to efficiently update host-read ads with local disclaimers and deliver ads based on listeners’ locations.

Solution

Powered by Frequency's creative management tools, permutations of host-read ads with localized disclaimers were stitched together and dynamically inserted across multiple sports shows. Listeners then heard the ad based on their location (by US State).

Frequency arms us with the tools to easily scale host-read ad campaigns for our brands.

Using creative tools, automation, and dynamic ad insertion technology, we have simplified the execution of complex campaigns to deliver targeted messaging at scale. Our teams have saved time and improved accuracy, while maintaining an authentic host-read experience for listeners – leading to happy clients and providing listeners with a better experience. A big win for our network!

Danny Kutrick, Vice President of Podcast Operations & Traffic

Dynamic localization of host-read ads on Audacy’s network delivers 6x efficiencies

faster host-read ad trafficking for sports betting brand

OVERVIEW

20+

21+

10min

CLIENT

As one of the largest sports betting companies in the US, the brand offers sportsbooks, daily fantasy sports, horse racing, and an online casino.

Operating sportsbooks in multiple states requires the brand to run localized disclaimers that meet the gambling regulations of each state. The client needed a solution to efficiently update host-read ads with local disclaimers and deliver ads based on listeners’ locations.

Solution

Powered by Frequency's creative management tools, permutations of host-read ads with localized disclaimers were stitched together and dynamically inserted across multiple sports shows. Listeners then heard the ad based on their location (by US State).

Frequency arms us with the tools to easily scale host-read ad campaigns for our brands.

20⁺

21⁺

10^min